With every October comes the predictable onslaught of pink everything: bracelets, perfume, athleisure, tacky T-shirts, and even $1,750 pumps, all in the name of breast cancer awareness and fundraising. And while broadcasting our support of the one in eight women who will face breast cancer in their lifetimes and the 2,620 new cases of invasive breast cancer that are projected to be diagnosed in men this year is important, we’ve become inured to the narrative that breast cancer is a…